WHO WE ARE
In 1972, Don Victor, a visionary and determined entrepreneur, recognized an opportunity to introduce the authentic flavors of Mexico to the U.S. market. Beginning with a small grocery store, he laid the foundation for what has grown into a comprehensive family of companies dedicated to serving consumer packaged goods brands seeking to expand their sales and brand presence in the U.S. and beyond. Today, Padilla Import Sales and Marketing is led by Victor Padilla, who has skillfully harnessed the organization’s deep expertise in both mainstream and Hispanic markets to propel the company to new levels of success.
OUR BRANDS
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Padilla Import Sales and Marketing, with over 50 years of experience, specializes in importing premium food and beverage products across the U.S., focusing on authentic, high-quality brands. Among its top offerings is El Yucateco, a leading hot sauce known for its bold flavors. Padilla's commitment to excellence and strong retail relationships have made it a trusted partner for brands looking to expand in the U.S. market.
SERVICES
We take the complexity out of getting your brand on the shelves, handling every step of the process with precision and expertise. From navigating the distribution channels to securing prime shelf placements, we make it easy for you to focus on your core business while ensuring your brand reaches its target market effectively. Our dedicated team works tirelessly to simplify the journey, so you can trust that your product will be where it needs to be.
SALES
Whether you are entering the U.S. market for the first time or looking to expand your current distribution, Padilla Import Sales and Marketing (ISM) is your partner of choice. Our seasoned and knowledgeable sales team has built expertise across all major channels, specializing in both the core Hispanic and general markets.
With a deep understanding of diverse retail environments, we excel in navigating and driving growth within Independent Hispanic Retail, National Chain Grocery, Super Centers, Club Stores, Military, Dollar Channel, Food Service, Convenience, and Drug stores. At Padilla ISM, we are committed to expanding your brand’s reach and ensuring its success in every corner of the market.
We approach every partnership with a strategic mindset, tailored to meet the unique needs of each brand we represent. Our long-standing relationships with key retailers, combined with our deep market knowledge, allow us to create customized distribution strategies that maximize your brand’s visibility and impact. From initial market entry to long-term growth, Padilla ISM is dedicated to delivering results that exceed expectations and drive your brand's success.
MARKETING
Our commitment to your brand extends well beyond importing products and securing retailer placements. We are your dedicated partner in driving comprehensive growth and sustained success.
In 2012, we broadened our capabilities by launching Spin365 Marketing, a sister company to ISM, focused on delivering full-service brand development and marketing solutions.
Spin365 leverages a thorough understanding of the mainstream grocery market and specialized expertise in media and promotional execution to offer a comprehensive suite of services. These services include social media management, market trend analysis, consumer surveys, retailer media strategies, content development, media planning, and more.
By integrating these elements, we ensure your brand is not only introduced to the market but thrives, achieving enhanced visibility, engagement, and lasting consumer loyalty. With the combined strengths of Padilla ISM and Spin365 Marketing, your brand benefits from a strategic, all-encompassing approach that drives success across every channel.
LOGISTICS
Sales & Marketing would not be complete without Logistics. With the help of Padilla Carriers and Padilla Freight, we efficiently move thousands of products daily, ensuring your products are available to retailers and the food service industry nationally and efficiently.
Our logistics solutions are designed to meet the unique needs of each client, providing reliable and timely deliveries across a variety of distribution channels. We understand the critical role that logistics plays in the success of your brand, which is why we invest in cutting-edge technology and a highly skilled team to manage every aspect of the supply chain.
From warehousing to transportation, Padilla Carriers and Padilla Freight ensure that your products arrive at their destination on time and in perfect condition. By partnering with us, you can be confident that your logistics are handled with the same level of care and professionalism as every other aspect of your business.